What is Internet Marketing?

A couple of definitions to help you understand what Internet Marketing is :

• Strategies and techniques applied on the Internet to support the organization's overall online marketing objectives. Goals may include driving targeted traffic to a Website and features on the Website to create a desired call to action. Internet marketing may include keyword and meta tag strategies, newsgroup and mailing list postings, banner advertising, reciprocal links, online promotions, content positioning, online image development, email strategies and other interactive features.

• The use of the Internet to advertise and sell merchandise or services. This involves use of Web sites and e-mail to inform customers about a product, solicit their questions, and accept their orders directly through the electronic medium.