What is Search Engine Optimization?

Here are a few definitions to give you a better understanding :

• A form of online marketing, search engine optimization (or search engine marketing) is the process of making a site and its content highly relevant for both search engines and searchers. Successful search marketing helps a site gain top positioning for relevant words and phrases.
  
  
• Search Engine Optimisation. The art of optimising a website so that it appears near the top of search engine search results.
  
  
• Acronym for “search engine optimisation”. Search engine optimisation is a process of crafting a site's content so that the site gets high rankings in the various search engines (both the site and individual pages), and includes tailoring on-page text (such as headlines and subtitles) as well as choosing the proper keywords for a page's meta tags.